Via my social newsfeed this morning, a declaration by Andy Mort that telephone calls are, quite possibly, the most intrusive form of contact.
As Mort emphasizes, “Phone-reluctant introverts, there is nothing wrong with you.”
Unless arranged in advance, phone calls demand an abrupt focus of attention with absolutely no pre-warning. “When we’re deep in thought, a ringing telephone is like a shrieking alarm clock in the morning.”
All of which should illustrate that communication preferences can vary — among phone, email or texting to name a few. In spite of this, some businesses still try to corral potential customers into a single modality.
Countless agencies set “telephone number” as a required field when eliciting contact information, and too few allow customers to specify their communication preferences.
As a consumer and recipient of professional messages, I have my own preferences.
I am especially attracted to the strategies of inbound and content marketing — of attracting potential customers through interesting content instead of forcibly intruding, and connecting people with helpful information independent of self-benefit.*
Mort’s blog entry does not display a date of composition, but oldest date-stamped comments place it during February 2013. From its appearance in my newsfeed, I’d say this issue continues to resonate.
Social-sharing credit goes to Autism Women’s Network.
* With a last-update of July 2016, an essay by Writtent CEO Helen Nesterenko offers an interesting perspective on Inbound versus Content Marketing.
Subject Classifications (Partial list, via Dewey Decimal System)
- 006.754-Social Media
- 020-Library and Information Science
- 020.92-Cynthia M. Parkhill (Biographical)
- 023.3-Library Workers
- 025.04-Internet Access
- 027.473-Public Libraries-- Lake County CA
- 027.473-Public Libraries--Jackson County OR
- 027.473-Public Libraries--Sonoma County CA
- 027.663-Libraries and people with disabilities
- 027.8-School Libraries--Bellview Elementary
- 028.52-Children's Literature
- 028.535-Young Adult Literature
- 028.7-Information Literacy
- 158.2-Social Intelligence
- 323.30-People with disabilities--Civil rights
- 658.812-Customer Service
- 659.2-Public Relations
- 686.22-Graphic Design
- 746.43-Yarn bombing (Knitting and Crochet)
- 809-Literature--Critical Appraisal