Wednesday, July 10, 2013

Laura Solomon explains social capital for libraries

For American Libraries Magazine, author Laura Solomon shares strategies for libraries to earn, build and cash in on their online reputations.

“Gaining social capital really means becoming a strong, consistent member of the online community. People expect reciprocity. Building a social media reputation means giving back.”

Worthwhile advice for any industry (not just libraries) and the idea of reciprocity seems applicable to any relationship, whether on- or offline.

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