|Successful at engagement:|
“Happy Caturday” post
from Lawrence Public Library
The successful library, according to Dowd, sets goals and creates strategies to communicate its brand, connect to services and drive people to the library and its website. The strategies include mechanisms to measure the library’s success.
“If you don’t know where you’re going or what you want to achieve, it’s a pretty good assumption that you won’t know when you get there.”
Dowd showcases approaches taken by libraries that use social media successfully.
Winning strategies include hyper-local focus, posts with visual appeal, “fun stuff” mixed with “real” content and issuing challenges to followers. And these strategies seem readily applicable for a variety of industries.