Monday, May 13, 2013

Nancy Dowd analyzes libraries’ social media success

Screen-capture of Facebook post by Lawrence Public Library, a cat reaching for shelves of books, The caption reads: "This guy is way excited about the library book sale! (Happy Caturday!)
Successful at engagement:
“Happy Caturday” post
from Lawrence Public Library
For Library Journal, Nancy Dowd writes an informative piece about libraries’ use of social media.

The successful library, according to Dowd, sets goals and creates strategies to communicate its brand, connect to services and drive people to the library and its website. The strategies include mechanisms to measure the library’s success.

“If you don’t know where you’re going or what you want to achieve, it’s a pretty good assumption that you won’t know when you get there.”

Dowd showcases approaches taken by libraries that use social media successfully.

Winning strategies include hyper-local focus, posts with visual appeal, “fun stuff” mixed with “real” content and issuing challenges to followers. And these strategies seem readily applicable for a variety of industries.

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