Wednesday, June 20, 2012

Consumer Reports glossary of bottled-water labeling terms

Ashland Food Co-op logo stainless steel water bottles
From the Ashland Food Co-op website:
Reuseable water bottles are environmentally-responsible
alternative to single-serving bottled water
 ConsumerReports.org has compiled a glossary of bottled-water labeling terms and what they say about the water’s origins. The essay cites a finding by SymphonyIRI Group: that sales of bottled water increased 2 percent, to $7.8 billion, from August 2010 to August 2011.

Terms include Artesian, Distilled, Mineral, Purified, Sparkling and Spring. Among the terms is P.W.S., which stands for “Public water source” or municipal water supply.

“Whatever the bottle says, don’t be misled by crisp blue labels and pictures of mountains,” the essay states: “Forty-seven percent of the bottled water sold in the U.S. is tap water that’s been purified, according to data from the Beverage Marketing Association, a trade group.”

Given the cost of purchasing something that I could get free from the tap, especially since the likelihood is that it was bottled from tap water anyway, I think it much more attractive -- and environmentally sustainable -- to use a refillable water bottle.

Read the complete essay at http://www.consumerreports.org/cro/magazine/2012/07/do-you-know-where-your-bottled-water-comes-from/index.htm.

My thanks to TapItWater for bringing attention to this essay, assisted by a re-tweet on Twitter by Matt Weiser of the Sacramento Bee.

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